Senior Performance Marketer

  • Vasiliki M. Account Management, Service Management, SEO Optimization

Account Management, Service Management, SEO Optimization

11/10/2020 - ΕΝΕΡΓΟ

Ελλάδα / Αιτωλοακαρνανία / Αγρινίο, 54454

Master’s

Πλήρης απασχόληση

Έτη Εμπειρίας: 3-5

/ Ναι / Όχι

Εμφάνιση Τηλεφώνου

  • Προσωπικά κίνητρα

    I’m an analytical marketing professional, experienced in developing digital marketing strategies with proven success. I have managed multi-channel campaigns for B2B and B2C companies, always bringing a can-do attitude and eye for detail to projects I am working on. My strong digital knowledge of key advertising channels and trends enable me to develop and implement multi-channel campaigns. I have strong experience in project management and training other team members that equip me to collaborate with internal and external teams efficiently. I can work across several different projects simultaneously, cross-collaborating and liaising with other team members to create engaging campaigns. ? Paid Advertising and CRO Strategy ? Social Media Management ? Social Media strategy ? Email Marketing & CRM campaigns ? Search Engine Optimization ? Google Tag Manager ? Software Review Paid Campaigns ? End to end Project management of a new campaign (set up the strategy, brief the team for the deliverables needed, optimize and report performance)
  • Senior Performance Marketer @ AMD Telecom | Routee | WayMore (Feb 2020 - Today) - Thessaloniki, Greece Telecommunications, Marketing Automation CPaaS - Group of Companies -Increased new paying customers by 421.8% -Increased ROI by 243.9% -The requested KPI was to grow leads by 10% MoM -Planning and overseeing the Global Digital Advertising Strategy including Paid Media (Google Ads, Yandex, Bing Ads, Social, PPC on B2B review sites), Viber and Email marketing campaigns for AMD Telecom, Routee, Waymore.io, and all the company's business units -Complete restructure and global expansion of the advertising reach, focusing on services and different personas that can turn to qualified leads. SEO and Social Media Manager @ AMD Telecom | Routee Thessaloniki, Greece (July 2019-Feb 2020)- Telecommunications, Marketing Automation CPaaS - Group of Companies -Increased organic registrations x42 -Increased social media followers by 240% -Developed optimization, backlinking and social media strategies for AMD Telecom and Routee -My proposed strategy on ways to build a better company culture through social media is followed to this day Performance Marketing Executive (May 2019-July 2020) - AMD Telecom Thessaloniki, Greece Telecommunications, Marketing Automation CPaaS - Group of Companies -Conceptualized and implemented 360? digital marketing strategies to deliver high-level digital marketing services for identifying new business opportunities Performance Marketing Executive (August 2018-March 2019) iTrust Digital Thessaloniki, Greece - Digital Marketing Agency Designed and implemented digital split and strategy campaigns across the different disciplines ensuring the right mix of channels based on clients KPIs -Client portfolio: Isomat, Airshop, Fashionroom, Forbelle, Sense shop, IEK Alfa, Joy fashion, Cashback World -Won Evolution Award for Holistic SEO performance for the Airshop.gr account -Generated 70.4% increase in organic traffic and 187.9% increase in sales for the Airshop.gr account -Increased ROI by 22% YoY from Paid Advertising for the Fashionroom account -Increased Email marketing revenue by 39.1% for the Fashionroom account Digital and Social Media Strategist - Freelancing Thessaloniki, Greece (Sep 2019-Aug 2018) -Conceptualized and implemented 360? digital marketing strategies -Delivered high-level digital marketing services whilst constantly striving to identify new business opportunities. -Indicative client industries: Luxury travel, fashion, F&B, and bridal -Indicative client "Starlit Bridal": Increased brand awareness and sales by planning and implementing an omnichannel digital marketing strategy. Trained the company's executives in understanding the use and benefits of an omnichannel and diverse digital strategy. Digital and Communications Strategist - 4th National Conference of Archaeology (Oct 2015 - Apr 2016) -Thessaloniki, Greece -Increased conference attendance by 40% YoY -Designed, implemented and managed the conference's digital communications strategy
  • Google Ads and Advanced Analytics Microsoft Advertising Certified Professional Yandex.Direct Expert Topaz Project Management Professional Diploma in Digital and Social Media Marketing KnowCrunch & Deree The American College of Greece Athens, Greece Master of Arts in Heritage Management University of Kent & Athens University of Economics and Business Graduated with Distinction and 1st in class Bachelor of Arts in History and Archaeology Aristotle University of Thessaloniki Graduated with Honours
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